Case Studies

Processes your team will use.

Growth doesn't always need new software. The problems everyone's learned to live with can break a venture, costly.

An endemic symptom of life sciences organisations

Too often, the default response to a broken workflow is to buy something new: a new platform, a new tool, a new system to learn. But more often than not, the organisation already has data, infrastructure, and people who know how things actually work. The real problem is rarely the absence of technology. It's the absence of a layer that connects what already exists to what the business now needs.

How to intervene before it breaks (or when it's already broken)

The work is done by looking at what's already there before proposing something new, adding a layer of purpose instead of forcing a replacement, and moving sequentially and with empathy, alongside IT and systems engineers, scientists, and commercial and operations teams, so the people who'll use it never feel it was imposed on them. A system only creates value if it survives the person who built it. High turnover means an unowned process erodes quietly, one departure at a time. Some processes survive on their own. Others need an owner who stays.

Case 01 · CRM & Data

The Oxford Problem. But Not Only Oxford.

There are thirty-one places called Oxford in the United States alone. A CRM with no geographic context has no way of telling them apart, which means the ambiguity isn't a rare edge case. With thirty-one candidates before you even count the original in England, it's closer to a mathematical certainty.

It stopped being a curiosity the day an instrument bought by a Spanish customer was shipped to Toledo, US. Not Toledo, Spain. A wrong destination, a delayed delivery, and a customer waiting for equipment that was on its way to the wrong continent.

Working alongside IT, the CRM manager, and logistics, we added a geolocation layer directly onto the CRM the sales team already used every day. A small map now sits on every customer profile, so there's no ambiguity left about which Oxford, or which Toledo, is the right one.

Nobody had to learn a new tool. The one they already trusted simply stopped making that particular mistake.

Case 02 · Quote-to-Order

From a week to a day: the quote that took too long to ask for.

The company's core product wasn't off the shelf, it was built to order. Asking for a quote meant filling in a three-page Word document and emailing it back, full of technical fields that many customers couldn't answer without help. Getting a straight answer on what the customer actually wanted could take a week, before production could even start pricing it.

Working with IT, sales, and manufacturing, we built an online request system on the corporate workspace, infrastructure the company already had. The form calls directly into the product repository, so the information a customer enters arrives structured and complete, straight to the production team.

What used to take a week of back-and-forth by email now lets production put together a quote the same day, and answer the customer with a couple of clicks.

Six years later, the system is still running. No supervision, no maintenance team behind it. Built simply enough, on infrastructure people already trusted, that it never needed an owner to survive.

Case 03 · R&D-to-Commercial

Built for bugs. Adopted by scientists. Never built for sales.

An external consultancy had designed a continuous-improvement workflow on a DevOps platform, built for tracking software bugs and IT tickets. Over time, the same workflow spread naturally to the wet-lab scientists, who began running their own research projects through it.

The platform was never built to capture outcomes, only to close tickets. Every research project ended up marked closed, with no link between the money invested and what could be done commercially with the knowledge it produced. Nobody was accountable for turning that know-how into anything sales could use to open a conversation with a customer.

Working with R&D and marketing, we added a new layer of actions inside the same system scientists already used every day. Now, closing a project requires naming its outcome: an application note, a case study, or any other marketing collateral, ready for the commercial team to use directly.

Without someone owning the outcome long after the process was designed, the team gradually stopped publishing. The system wasn't the problem. The absence of an owner was.

Case 04 · DMS/QMS

The real problem was continuity, not software.

A fast-growing biotech, the kind of scale-up growth that comes with equally fast staff turnover. The people who informally owned each process kept leaving, and it was only a matter of time before the documentation, SOPs, working instructions, and elaborated documents broke down along with them.

Rather than buying a specialised DMS or QMS platform, we explored the infrastructure the company already had, and built an SQL-based database inside the same system every employee used every day. A new tab now works as a document-tracking index, with clear ownership over every SOP, working instruction, and document on file.

A working layer of quality control and document traceability, without the investment of a new specialised platform, and without anyone having to learn a system they didn't already know.

Comfort Is Expensive

Every one of these started as something people had learned to live with, not urgent enough to fix, just annoying enough to complain about. That comfort is expensive: left alone, it compounds until it costs far more than fixing it would have.

Some of these systems needed nothing more after launch. Others needed someone to stay, built to outlast whoever leaves next. If you're not sure which is yours, let's have a chat.

Let's have a chat →